Trends and new products
Each year, we develop new products based on the latest alcohol market and consumption trends. We invite you to become acquainted with the prevailing trends and our product news for 2019.
Quality, authentic products and wellness trends
Consumers are interested in authentic, quality products, so our Gubernija bread kvass is made by natural fermentation, without using any preservatives.
Keeping in line with wellness trends, we choose natural ingredients, and to ensure quality, we deliberately refrain from shortening the long and complex process that goes with making kvass.
Demand for drier wines and products that represent Lithuania
The flavours and packaging of Voruta Reserve oak-aged wines are closer to the higher priced segment of grape wines, and are more suitable for wine and food matching.
Decrease in alcohol content
The segment of lighter sparkling and still wines with 7.5% ABV or less is growing because people are looking for products with fewer constraints.
The perception of the sparkling wine category is changing – where it was once just something for major holidays, it is now also a great choice for more casual moments, such as brunch, a picnic or just treating yourself.
The rapidly growing non-alcoholic beverage segment
As the market for non-alcoholic beverages continues to grow, we have kept up with the trends by adding non-alcoholic beer, cider and sparkling wine to our range.
These beverages are also in line with the aforementioned healthy lifestyle trend, with healthier alternatives becoming the choice for situations which normally involve alcohol.
Voruta non-alcoholic blackcurrant wine is also in line with the prevailing trend of natural local flavours.
Anti-mass production, interest in the craft beer category
Consumers are taking an interest in the beer category in general, looking for more interesting and richer flavours and experimenting.
People are interested in ingredients, beer styles, and the history of specific products. Smaller breweries are gaining popularity, with consumers looking for products that are authentic, real and unique.
Reliable brands and natural local flavours
People prefer well-known brands or products recommended by friends and relatives. They are looking for known and recognizable ingredients, as well as naturalness and quality.
Many people are also selecting aesthetically pleasing products for their holiday table, as a gift, or to mark a special occasion.
Stumbro Starka Anniversary
The year 2020 marks a special anniversary – Stumbro Starka is already 65! We are preparing for the occasion in advance and are already introducing the limited-edition Stumbro Starka Anniversary.
The eye-catching label was created to emphasize Stumbras Starka’s most important values: 65 years of quality. No compromises. No concessions made to the public. No capitulation to fashion. 65 years of tradition and raw flavour. Because not all drinks need to be mild.