New products and innovations
We added 12 product innovations to the MV GROUP Production basket, a number of which were positively received and appreciated by our customers. We have also updated 3 existing brands in 2022.
We are proud of our products which are high profile and a long tradition, yet, being a leader in more than one category in Lithuania, we have a goal – to keep moving forward and to bring innovative, limited-edition products to our customers each year.
ALITA Sunday cans
+553 thousand cans sold
The much-loved light taste of ALITA Sunday is now available in new convenient packaging for spring – in colourful 0.2l cans.
MIX Twisted cans
+315 thousand cans sold
MIX is a well-known brand of ready-to-drink alcoholic cocktails, the pioneer of this category in Lithuania, which has been on the market for more than 15 years. The MIX family includes a wide range of flavors and high-quality ready-to-drink cocktails, which have established themselves in Lithuanian and foreign markets.
THE NINES Cannabis and citrus
+54 thousand litres sold
A new member of the DEVYNERIOS family – DEVYNERIOS Cannabis & Citrus – hit the shelves in April 2022. The production of this limited edition product is surrounded by a myriad of mysterious details:
33 samples were prepared for product development and the 33rd product was selected.
- 3 female technologists were involved in the product development.
- The product consists of 33 plant ingredients.
- It took 9 months to develop the flavour of the product
ALITA limited edition New Year sparkling wine
An innovation to welcome the New Year 2023! ALITA Sparkling Wine launches a limited edition festive label every year to stand out on the shelves and surprise customers during the major holidays of the year. Last year was special because we introduced 6 different colour combinations – 6 different designs.
STUMBRAS VODKA ECO innovation – laser created labels
We have used innovation and modern solutions in packaging design many times, and this time, we are the first in Lithuania to use a laser to produce labels. The laser-etched designs on the Stumbro ECO vodka labels were created in collaboration with design studio Studija Creata and packaging and adhesive label manufacturer Aurika.
The unique technology is based on the temperature effect of the laser beam, i.e. the laser vaporises the desired drawing, text or individual design details on the label, and by adjusting the power of the laser, the depth of vaporisation of the illustration is changed.
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