“MV GROUP Distribution Latvia” news

New partnership

Since 2020, “MV GROUP Distribution Latvia” has become the official representative of British American Tobacco. On the occasion of this partnership, at the beginning of the year, trainings were organised for the entire team of “MV GROUP Distribution Latvia”, so that the work would run smoothly and the highest results could be achieved.

New brands in our portfolio

In 2020, “MV GROUP Distribution Latvia” team added new products to the portfolio of their represented brands. In September, “Wild Turkey” and “Appleton Estate” – the products represented by the “Campari” group, were added!

Events with “Beluga”

August was an intense month for the HoReCa team of “MV GROUP Distribution Latvia”. Many events were organised to promote the “Beluga” brand and here are a few moments from them:

“Beluga Cocktails & Night” with “Jussendo Trio”

“Cloud Nine Bar” birthday party with “Beluga” in Riga

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“Summer Musical Evening” in Riga with “Beluga”

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Riga Burger Festival 2020 with “Angostura”

In August, “MV GROUP Distribution Latvia” became one of the sponsors of Riga Burger Festival. The festival promotes street food – burgers and countless interpretations of them. The ideal companions for this food are a variety of delicious cocktails with “Angostura” rum. During the event, the ambassador of “MV GROUP Distribution Latvia” Pavels Dmitrijev took care of “Angostura” Bar and cocktails.

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Ebit Latvia 2020

In 2020, “MV GROUP Distribution Latvia” contributed to the largest leadership conference “Ebit Latvia 2020”. At this conference, it was possible not only to see the company’s presentation and communication, but also to taste the drink cocktails represented by the “MV GROUP Distribution Latvia”, which were produced by our ambassadors of myxology.

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Last year was also a year of achievements for the “MV GROUP Distribution Latvia” team: According to “AC Nielsen”, cranberry vodka “Stumbras Vodka” became No.1 in the berry vodka category in Latvia. Also last year, the sales of “Stumbras Vodka” flavoured vodkas grew and surpassed the sales of “Absolut” and “Finlandia” flavoured vodkas combined. In 2020, “Stumbras Vodka” renewal campaign was successfully implemented, which allowed to sell as much as 25% more vodka than planned.