Products and innovation

New products of 2020

Last year, more than 30 new products appeared on the market, developed in response to the prevailing consumption trends. Consumers soon fell in love with new flavors, and several novelties also gained international design recognition.

Exclusive projects:

100 000 unique labels

A unique packaging design project – for the first time in Lithuania as many as 100,000 different labels were created for one product. This design project also gained international recognition: bronze awards at the “Balticbest 2020” and “NAPA Baltic Packaging Design Awards”.

Label for non-alcoholic wine “VORUTA Winterspice”

A limited-edition non-alcoholic wine “VORUTA Winterspice” with an erasable label was created for Christmas. This project won a bronze award in the limited-edition category of the “NAPA Packaging Design Awards 2020” competition.

“Alita” novelty inspired by consumption trends

The sparkling non-alcoholic wine “ALITA Selection Chardonnay” – less sugar and only 18 kcal.

Made from wine of the Chardonnay grape variety grown in the Southern European region, from which alcohol was removed with special equipment. It is the result of the long work in the laboratory, due to which the aromatic and taste properties of the wine are preserved.

The first non-alcoholic dark ale in Lithuania

Pure and rich non-alcoholic beer with balanced bitterness of “MAGNUM” and “PERLE” hops and a mixture of three malts to create a sweet caramel and dried fruit aroma.