Export news
Significant export growth in 2020
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The group’s sales revenue from exports grew by almost 30%. The export volume of factories managed by “MV GROUP Production” grew in key European markets, such as the United Kingdom, Germany, Finland, as well as in distant parts of the world. Sales in the CIS markets more than doubled.
The growth of sales revenue was also influenced by the emergence of new export directions – newly established relations with Vietnam and Kenya, renewed relations with Japan, and development in the USA.
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New export markets and introduced brands:
“Gubernija” export achievements in 2020
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Russia
A start in Kaliningrad Region with “BALTALCO TORG” and with “INTERPORTFOLIO”– in Russia: ~ 200 shopping centres, ~ 11 thousand “MAGNIT” stores.
In August 2020, a contract was signed, according to which 4.9 million pieces of products were manufactured for export to Russia. 3 types of beer were exported: “GINTARINIS Extra lager”, “GINTARINIS Amber ale” and “GINTARINIS Dark ale”.
“GINTARINIS” exclusive labels – “KRASNOE & BELOYE”” ~ 7 thousand stores in Russia.
United States of America
“GUBERNIJA” bread kvas in “PUBLIX” retail chain in Miami, Florida:
Finland
“GUBERNIJA” Imperator Ambree Ale 0.5 l cans started to be sold in the Finnish monopoly “ALKO”:
„MIX“ in Vietnam
In 2020, “MIX” appeared in Vietnam’s retail chains “MM Mega Market”, “LOTTE Mart” and “AOEN”. Further development in this market is planned in the future.
„THE NINES“ in China
The activation of “THE NINES” campaign in the Chinese market has made it a successfully expanding brand. The authentic recipe and naturalness of ingredients of “THE NINE’S” were recognized as components that made a significant impact during the “Interwine 2019” exhibition as well as re-starting after Covid-19 trade fairs in Autumn 2020.
“ALITA” in Nigeria
“Alita” sparkling wine was established in the Nigerian HORECA channel. Through the partneships with lounges, DJs and local musicians “Alita” keeps strengthening its position in the market.
2021 export development plans
Last year’s export growth encourages us to turn even more boldly to foreign markets and not only to strengthen our existing positions, but also to look for new directions. The goals set include the development of export and sales channels in priority markets in the USA, the United Kingdom, China, Nigeria, Scandinavia and the CIS countries. Contacts are also being established with new countries not yet on the partner lists. Extremely favourable prospects for export are observed for “Gubernija” production.