Distribution intro
Looking back at last year, I see it as a good and productive one. Over the course of the year, it seemed like we hadn’t had that many new challenges in a long time: new restrictions, excise tax increases and changes in suppliers. However, it is important to remember that we can discover positive things in each new challenge. In this case, the new alcohol restrictions and excise tax increases opened up more opportunities for expanding the non-alcoholic product categories. After saying goodbye to the big suppliers, smaller but trendy brands appeared in the range.
My sincere thanks go out to everyone for 2019, which I would call a year of change, while 2020 will be a year of new experiences, trends and distinctions for us. To achieve all this, we will need ideas and support, and not only from the brand/mixology ambassadors and marketing specialists in all of the countries, but from the entire MV Group Distribution team as well.
So we’re moving on to 2020 with new strength and a positive attitude!